Social Media Expert
Hazel Woodward is an award-winning social media strategist and the founder of Lift Social, a UK-based agency specialising in organic social media marketing. Known as the ‘Social Media Queen,’ Hazel helps businesses align their social strategies with real business growth.
With a background in science and a Master’s in Digital Marketing, she combines data-driven insights with creative strategy. In addition to running her agency, Hazel has trains professionals across Europe and East Asia; as well as mentoring aspirational Social Media managers to grow their agencies to new heights.
In this session, she’ll share simple, effective ways to make social media work for your business goals—without the overwhelm.
📱 Social Media Strategy Made Simple: Aligning Socials with Business Goals
Social media isn’t just about posting content; when used strategically it’s a powerful tool to drive business growth. In this session, Hazel will break down how to create a simple, effective social media strategy that aligns with your business goals.
Learn how to stop wasting time on content that doesn’t convert and start using social media to attract the right audience, build trust, and grow your business—without feeling overwhelmed.
Key Takeaways:
✅ How to create a social media strategy that supports your business goals.
✅ The essential content pillars that drive engagement and sales.
✅ Simple planning techniques to stay consistent without burnout.
✅ The biggest mistakes businesses make on social media (and how to avoid them).
✅ How to measure success—so you know what’s working and what’s not.