Meet the Speaker: Anna Payne

Psychology of Sales – Session with Anna

Sales Expert

Anna helps business owners master sales and business growth strategies—without pushy or sleazy tactics. As an introvert, she understands that selling can feel awkward, but she also knows that when done with authenticity and integrity, it works.

Having built three six and multi-six figure businesses, sold millions in services, coaching, and consultancy, and led high-performing sales teams, Anna has learned that the key to success is selling in a way that aligns with who you are—not following a formula that doesn’t fit.

When business owners stop trying to conform and start embracing their strengths, they sell with confidence, create impact, and build a business on their terms.

Anna is on a mission to help entrepreneurs fall in love with selling so they can grow, scale, and achieve the success they deserve. 🚀

Session Title: Psychology of Sales: Connecting Authentically

Selling doesn’t have to feel awkward or forced. The psychology of sales is all about understanding human behaviour, building trust, and creating genuine connections—without pressure or gimmicks.

In this session, Anna, a sales expert and business strategist, will share how to master the psychology of sales to sell with confidence and authenticity. Whether you struggle with selling or want to refine your approach, you’ll learn how to make sales feel natural, aligned, and effective.

🔑 What You’ll Learn:

How the psychology of sales influences buying decisions.
Why authenticity builds trust—and leads to more sales.
How to sell confidently without feeling pushy or uncomfortable.
The biggest sales mistakes that hold business owners back.
Practical strategies to connect with potential clients and close more deals.

This session is perfect for entrepreneurs, coaches, and business owners who want to sell with integrity, create impact, and grow their business on their own terms.

Session details: Tuesday 24th June, 1:30 to 2:30