Meet the Speaker: Gemma Baxter

How to Become the CEO of Your Business – Session with Gemma

Business Operations Expert

After 21 years working as a professional in business support, Gemma possesses thousands of hours of knowledge and experience. Corporate roles included working in HR & Recruitment, Finance & Banking, Office Management, and Executive Support.

During the pandemic and after a particularly bad breakdown following burnout, Gemma took the risk and started her own business as a VA. After almost 4 years she has transitioned from VA to Operations and Online Business Manager. I have loved every step, even the sticky ones!

Aligning my business with personal experience, Gemma aims to support those facing overwhelm to help them find freedom in structure.

Session Title: How to Become The CEO of Your Business

Many business owners feel trapped in day-to-day operations, struggling to find the balance between growth and exhaustion. But to truly scale and thrive, you need to step into your role as the CEO of your business.

In this session, Gemma, a Business Operations Expert, will guide you through how to become the CEO of your business by implementing structure, strategy, and smarter systems. Drawing from her journey from burnout to business success, she’ll share practical insights on how to take control, reduce overwhelm, and create a business that works for you—not the other way around.

🔑 What You’ll Learn:

How to shift from doing everything to leading your business.
The key systems and structures every CEO needs for growth.
How to create freedom in your business through operations.
Common mistakes that keep business owners stuck—and how to fix them.
Practical steps to regain control and avoid burnout.

This session is perfect for entrepreneurs who feel overwhelmed and want to create a more structured, scalable business without sacrificing their well-being.

Session Details: Thursday 26th June, 9:30 to 10:30