Marketing & Strategy Expert
Naomi is not your average marketing strategist. With over 20 years of experience leading digital and marketing teams, she knows how to create strategies that grow audiences and drive revenue for businesses.
In 2018, Naomi left her 9-to-5 to pursue her passion for baking and launched a café and bar. Within six months, she turned it into a thriving six-figure business. She later successfully crowdfunded a bakery, raising £17k from over 300 supporters, and won Britain’s Best Loaf Award just three months after opening.
Today, Naomi helps ambitious business owners create bespoke marketing strategies that attract the right customers and generate more sales. She is also the founder of Coffee & Collabs, a networking group for business owners who aren’t fans of traditional networking.
When she’s not working, Naomi lives in North Yorkshire with her husband, a mad spaniel, and two crazy cats. Outside of work, she’s a beekeeper, motorbike rider, professional cellist, fitness fanatic, and travel lover.
Session Title: You Don’t Need to Be an Expert—But You Do Need a Plan
A marketing strategy for business growth is the key to attracting the right customers, increasing revenue, and building a sustainable business. But you don’t need to be an expert—you just need a clear, simple plan that works.
In this session, marketing strategist Naomi will break down how to create a simple yet powerful marketing strategy—without the overwhelm. Whether you’re just starting out or looking to refine your approach, you’ll walk away with practical steps to grow your audience and drive revenue with confidence.
What You’ll Learn:
✅ Why a clear marketing plan is more important than ‘being an expert.’
✅ The essential elements of a successful marketing strategy.
✅ How to reach the right customers without wasting time or money.
✅ The biggest marketing mistakes holding business owners back.
✅ Simple techniques to turn marketing into more sales.
This session is perfect for business owners who want to stop guessing and start marketing with a plan that works.